There seems to be a bit of an odd juxtaposition in this new Right to Rise ad for Jeb Bush. The 30 second ad start with a voice over saying , "one candidate tough enough to take on the bully." The screen splits showing Donald Trump and Bush who says, "Donald, you are not going to be able to insult your way to the presidency. That's not going to happen."
Then the announcer says: "One candidate tough enough to take on ISIS."
Let's pause for a screeching halt here. From Trump to ISIS? Really?
The ad continues with scenes of crowds, bombs dropping, an American flag, and more from Bush.
Clearly the ad is trying to convince voters that Bush is one tough hombre.
It remains interesting that Bush, who has called Trump "unhinged" and the "chaos candidate" believes one cannot "insult your way to the presidency."
Right to Rise ads have largely proven ineffective. After spending more than $30 million on ads, Bush's poll numbers have dropped.
Will this ad help Bush?