1.5 million reasons why you are not gonna win the Florida GOP primary
06/27/2011
Sure it is a nice fantasy.
After a stunning win in New Hampshire - or a damn close second - you swing into South Carolina and continue to build momentum that takes you to the first true test of your ability to win a national campaign - Florida.
Well you better be showing up with a fat wallet.
Unless you are well-financed candidate - say a Jon Huntsman, Mitt Romney, or, if she can raise the money from her many loyal fans, Michele Bachmann, the odds are very long for a candidate arriving in the Sunshine State without enough cash.
Consider this would be nominee - $1.5 million. Actually it could be a bit more. That's the cost of one week of television ads in Florida's media markets. That's not counting direct mail, radio, web, and get-out-the-vote efforts.
So welcome to the Sunshine State - expect to spend a minimum of $2 million. And if you really want to win Florida, you need to start spending more time here - now.
Remember - when the snow settles in New Hampshire and the last extremist in the Palmetto State has voted, everyone will quickly forget what took place there. The Republican nominee will be decided in Florida.
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Art by West Palm Beach artist Patrick Crowley
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