We know that Florida Governor Rick Scott and the Republican Party have already spent a small fortune on television ads but then we wondered - where has all the money gone?
Last night was the season premiere of CBS's Under the Dome - based on the novel by Stephen King. It was also home to a campaign ad by Scott's Let's Get to Work committee. The ad was one of 57 spots set to air this week on Tampa Bay televsion station WTSP at a cost of about $50,000.
Scott's ads will be seen on Jeopardy, Price is Right, Let's Make a Deal, Wheel of Fortune, Dr. Phil, Inside Edition, and during WTSP's local news. Scott is also putting ads on David Letterman.
Similar ad buys are appearing in other Florida television markets. One thing is clear from the programs featuring these ads - this is not a big push for the youth vote.
Same thing can be said about Scott's Democratic opponent - former Governor Charlie Crist. The Florida Democratic Party is spending about $158,000 on WTSP during the next three weeks, from June 30 to July 21.
Democrats are on all of the same programs that Scott's campaign is on. In addition, Democratic ads will appear on Young and the Restless, The Talk, Blue Bloods, Hawaii Five-0, Face the Nation, 60 Minutes, and NCIS Los Angeles.
In the Palm Beach/Treasure Coast market, televsions stations WPBF and WPEC are already benefiting from ad buys for October and November. The Democratic House Majority PAC has booked 174 spots on WPBF and 180 spots on WPEC for a combined $317,000.
The House Majority PAC clearly has an interest in helping U.S. Rep. Patrick Murphy win a second term. There are six Republicans running for the GOP nomination in District 18.
HMPAC has purchased ad time during Dr. Oz, The Chew, Access Hollywood, Jimmy Kimmel, The View, Nightline, General Hospital, Good Morning America, Castle, and Nashville.
Scott's campaign has said it plans to spend $100 million to win Scott a second term. Crist may spend about $50 million (although he still has long way to go to hit that number). Tens of millions more will be spent by outside groups trying to influence Florida voters.
There is only so much as time. Before all is said and done, there will be very few programs that are not jammed with political ads.
Maybe Stephen King will write a novel about the horror of Florida campaign ads.
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