Well this is a cost-effective way to do a campaign ad. Just use one that was used against Democrat Jim Davis when he was running for Florida governor in 2006. This time the ad, largely using the original version, is being use to ask the question - Where is Connie Mack?
Davis was a congressman at the time and the ad suggested he was spending very little time in Washington. Now the same attack, with nearly the exact same ad, is being used to question how much time Republican Congressman, and U.S. Senate candidate, Mack is spending in the nation's capitol.
Here's the Davis ad (follow the moving chairs):
And here's the Mack ad (follow the moving chairs):