Please forget accuracy, policy, politics, right and wrong, and whether you really need that second scoop of ice cream.
Let's keep it simple folks. Scott ads are interesting, sometimes funny and very professional in their appearance. And very effective.
Need proof? Well consider these quotes in a May 7, St. Petersburg Times story:
"Bill McCollum has been a faithful Republican, he's been tried and true, and this guy jumps in like an interloper,'' lamented veteran Republican fundraiser Ann Herberger, who questioned whether it's too late for Scott to overtake McCollum.
"This is a fundraiser's worst nightmare come true. It could be a game-changer, but time is Rick Scott's enemy.''
"Rick Scott is a relatively unknown candidate that will have to answer some very serious questions about his history if he is to be viewed as a credible candidate,'' said spokeswoman Kristy Campbell.
We hear rumors that McCollum now considers Scott a credible candidate.
Here's one of the reasons why - this ad, by the Republican media firms Warfield Inc., and OnMessage Inc., was being aired over and over again this weekend: